Manage and implement the overall digital marketing strategies to maximize the sales growth of the business.
Responsible for the management of various social media platforms (Facebook, Instagram, LinkedIn, and Tiktok) to ensure all marketing content and campaigns are executed promptly which translates to sales and brand promotion.
Plan and execute Content Marketing calendar for the company’s website, email marketing, and social media and improve the visibility of the brand on social media.
Responsible for spearheading and managing content strategy for both small-scale and large-scale projects, harnessing effective strategy, digital and brand design, & thus creating compelling content.
Ensuring the efficiency and optimization of the digital ecosystem through SEO, SEM, Facebook Ads Manager, Google Analytics, & etc.
Responsible for leading, and reviewing the work of the creative team in the production of all web, print, and digital marketing collateral
Analyze brand tracking, market trends, consumer need, and the competitive landscape to make recommendations to improve current marketing programs.
Acquire insight into online marketing trends to reach new customers, generate leads, and retain existing customers.
Undertakes special assignments, ad-hoc functions, and related duties as required by superior.
Experienced in developing and implementing successful digital marketing strategies & campaigns.
Bachelor’s degree in Marketing or equivalent.
Have 2-3 years of experience in content and digital marketing.
Possess knowledge of social media tools (SEO, SEM), Facebook & Instagram marketing, Google+, etc.
Knowledge of content and online marketing and a good understanding of major marketing channels.
Preferably with working experience in the financial sector.
Good command of spoken and written English and Bahasa Melayu.